Video Marketing

• Videos are the most popular form of content on the internet.. In 2023, 82% of internet users watched online videos, spending an average of 1 hour and 22 minutes per day on them.
• Videos are more effective than other types of content in generating engagement and leads.A HubSpot study showed that videos generate 12 times more shares on social media than text articles and 6 times more leads.
• Videos are more memorable than other types of content.According to Forrester Research, people remember 95% of what they see in a video compared to just 10% of what they read in a text article.
• Videos are more effective at driving sales than other types of content.A Wyzowl study found that 80% of consumers watched a video about a product before making a purchase.

It's undeniable that video has always been a powerful marketing tool. Used for decades in expensive TV advertising slots, today, videos are accessible to any advertiser and literally fit into consumers' pockets through their smartphones. Whether in cinemas, trade shows, waiting rooms, out-of-home media, and especially on social media, videos are a part of everyday life and have become indispensable for companies needing to stay current in their communication with their audience.

We produce various types of content for Video Marketing, including commercial videos, animated videos, case study videos, and any other creative ideas our clients may suggest.